Its founder, Jack O'Neill, is credited by many with inventing the modern wetsuit, and while T-shirts, bikinis and boardshorts may be the mainstay of his brand today, wetsuit development remains a ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

We suspect Picture will deploy a Yulex wettie before long, but for now their sustainability bona fides compare well to some of the legacy wetsuits we tested (O’Neill and Rip Curl, we’re ...

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.