From a branding standpoint, having its name reference the cereal's O shape seemed more interesting to customers rather than referencing its oat-based ingredients. Its success selling classic oat ...

However, Original Cheerios doesn't contain oils at all. Peach Mango Cheerios also doesn't contain corn starch. However, you'll find this ingredient in flavors like Original and Honey Nut Cheerios.

Cheerios Protein has got you covered. The brand-new cereal has 8 grams of protein per serving—that's 60 percent more than the original Cheerios. This one is already popping up on grocery store shelves ...