· 2dPuma shares plunge after missing profit target
While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.
Puma lost more than a fifth of its market value on Thursday after the weak quarterly results highlighted the work Puma still ...
The German sporting-goods company said net income last year fell to €282 million from €305 million in 2023, citing higher net ...
The cost-cutting programme aims to get Puma back to an earnings before interest and tax (EBIT) margin of 8.5% by 2027. Puma ...
Have you ever wondered what it feels like to train and race like a PUMA elite athlete? Well, now you have the chance.
With adam&eveDDB, we found a partner capable of helping us build an emotional connection with our consumers, while unifying the PUMA brand under a single global strategy across our extensive ...
Golfweek on MSN22d
Max Homa signs deals with Cobra-Puma Golf and LululemonMax Homa, a six-time PGA Tour winner who will start the 2025 season with an Official World Golf Ranking of 41, has signed a multi-year endorsement deal with Cobra Puma Golf and will use the brand's ...
German sporting-goods brand Puma has launched 'NextLevel' cost efficiency programme, after its 2024 net income fell short of the previous year's figure and expectations.
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