there aren’t many hats Paula Begoun hasn’t worn during her varied career in the beauty industry. Most well known as the founder of online beauty bible, and now product line, Paula’s Choice ...

The 71-year-old founded her eponymous brand in 1995 but her journey with skincare and the myths behind the beauty industry started 20 years prior when Paula was working at a cosmetics counter job ...

The direct-to-consumer brand was founded in 1995 by Paula Begoun, then acquired by Unilever in 2021. Paula’s Choice products are now sold on the brand’s website as well at Sephora, Sephora at ...