Marketing can change the world.

Have you ever woken up and thought, “I want to drive a 26-foot-long peanut!”? Well, Planters is here to make that oddly specific dream a reality. The company is searching for its next batch of ...

Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.) ...