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QVC’s Newest Host Wants to Inspire New Generation of Storytelling, Sales and (Savvy) Shoppers
QVC is ringing in the holiday season with a new host, and to hear him tell it, there’s never been a better time to shop on TV — or online. John Battagliese debuted on QVC in October, as one of ...
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Digital platforms make up 60% of US sales for QVC and HSN. A top exec walks us through how home-shopping is leaning into live streaming.
Influencers are driving the live-streamed shopping boom in China, but QVC and HSN are leaning on their own brands to lure consumers In markets like China, live-streamed shopping via e-commerce ...