In February 2019, Pronamel launched its most advanced formulation yet: Intensive Enamel Repair toothpaste. Pronamel is the specialty brand that protects tooth enamel from acid erosion, while Pronamel ...

Our job was to to promote the launch Pronamel Intensive Enamel Repair (PIER) by positioning it as as a step change in oral care. Ultimately, the success of the campaign would be measured by product ...