Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011, but we needed to keep the idea fresh and effective half a decade later. To make Share a Coke fresh again ...

Coca-Cola has recently launched 'Mann Kholaun Coke Sanga' campaign -- a localized interpretation of Coke's global 'Share a Coke' campaign -- with 15 new labels to celebrate relationships, on the ...

Coca-Cola: Share a Coke Gerald CyronOgilvy Campaign details Brand owner: Coca-Cola South PacificAgency: Ogilvy – creative strategy, idea development and content implementation, Ikon – media and ...

Fancy a personalised bottle of Coke? Good news, Australia! From today, Coca-Cola is unleashing hundreds of names printed onto labels and cans of the popular beverage as part of its 'Share a Coke' ...