PepsiCo introduced Flamin’ Hot Cheetos in 1992. Montanez says he continued to develop spicy snacks, like Flamin’ Hot Popcorn and Lime and Chili Fritos, and in 2000 he was promoted to a ...

Frito-Lay did not respond to a request for comment. Montañez says he pitched spicy Cheetos while working as a janitor Richard Montañez's PepsiCo career began in 1976 when he started working as a ...

Inspired by the classic salsa dish, the snack offers up tangy tomato, chiles, hint of lime and rich cheddar cheese. Returning to celebrate Cheetos Deja tu Huella (“Leave Your Mark”) campaign and to ...