This case study describes how Spitfire, a British beer brand, used a new design called Glorious 2012, or "The Bottle of Britain", to celebrate major UK events in 2012.

Flt Lt Alastair Gunn was shot down after flying to Norway from an air station in Wick in the Highlands Aircraft enthusiasts are building a World War Two Spitfire using original pieces of a plane ...

The Spitfire is the most famous plane of World War Two. Its groundbreaking design and superior specifications gave the British a decisive advantage fighting the Luftwaffe in the Battle of Britain.

The Spitfire Pilot’s Watches reflect this chapter of the brand’s history. The Big Pilot’s Watch 43 Spitfire features the typical Big Pilot’s design with the striking conical crown in an ergonomic ...