“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

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For American tennis fans, tuning in to see the warm weather at the Australian Open is a treat in the middle of winter. The gifts keep coming as Coco Gauff has teamed up with New Balance to unveil ...

Now, one year into the existence of New Balance bringing signature sneaker flair to tennis, the only signature model for an active player in the sport—male or female—the success of the model ...

The AO co-branded range will also be available to shop online via newbalance.com.au/ao and Tennis Australia via australianopenshop.com. Pieces from the New Balance 2025 Australian Open Collection.

In honor of Black History Month, New Balance has a new collection of footwear called "My Story Matters". With a tan, purple, and burgundy color palette, the latest shoes will look inspired on any ...

But her partnership with New Balance is special because she is the only women’s tennis player to have her own signature shoe. Tennis superstar Coco Gauff signed her first contract with New ...

Coco Gauff hit the 2025 Australian Open tennis court in style. Competing against 2020 Australian Open champion Sofia Kenin, Gauff wore a pair of her very own New Balance Coco CG2 sneakers for the ...

While Coco Gauff's custom New Balance match kit at the Australian Open pays homage to one of her favorite hobbies, the latest iteration of Gauff's signature shoe, the Coco CG2, is a nod to one of ...

Coco Gauff is ready to meet the moment in New Balance's new ad. Gauff makes a mark in latest installment of the brand's "We Got Now" ad campaign, which plays on the energy of urgency. "Impatience ...