Needham analyst Tom Nikic reiterated a Buy rating on Deckers, while raising his price target by $8 to $226 after the company’s product open house earlier this month. The “Hoka innovation engine ...

It seems to me that everyone has at least one pair of Crocs. People wear them for casual hiking, going to the beach, camping, ...

But somewhere along the way, I got the message that my favorite orange clogs were not chic, and I moved on. Not all of these ...

WSJ breaks down Crocs’s business strategy and explains how—nearly two decades after the colorful clog first became a global fad—the company found its footing as the world’s most loved and ...

But that doesn’t fully explain the appearance of groan-inducing Crocs on the runway, or the birth of those Frankenstein Teva/Uggs. In order to understand the ugly shoe trend, it’s important to ...

My coworker Elisabeth and I both agreed to try Crocs during the pandemic, me from the perspective of "These are ugly but I'll wear them around the house" and she from the angle of "These are just ...

Ugly fashion is going mainstream as high-top sock sneakers, thigh-high Uggs, and denim thongs hit the runways. However, high-heeled Crocs aren't another accessory to be mocked - they're the best ...

Crocs have been around for more than two decades ... Culture writer Scaachi Koul joins host Elamin Abdelmahmoud to unpack why ugly fashion is having a moment. We've included some highlights ...

Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Teaching Note 524-065, January 2024.

Even before the pandemic, Crocs won over Gen Z customers who embraced the "ugly" shoe trend. "Our goal is not to make the haters love the brand," CEO Andrew Rees told Business Insider in 2019.

At a time when dad sneakers, sandals with socks, and Crocs are on trend, many people are more concerned with how shoes feel than how they look.