Apple Inc. sold 5% fewer iPhones globally and lost ground to Chinese rivals in the final quarter of last year, reflecting the absence of Apple Intelligence in its largest market outside the US.

Sales of the iPhone in China suffered at the end of 2024, seeing a drop in sales that has put it in a close race for second place with Chinese smartphone maker Xiaomi.

Overall sales in the critical greater China market dropped by 8%. Mr Cook attempted to reassure investors about the state of the business in the world's second largest economy, noting that iPhone ...

Apple had a rough holiday quarter for iPhone sales in China, falling from its dominant first-place spot in the year-ago ...