Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be ...

A new silver-green version of the Ultraboost 5X feels exactly like the kind of shoe Master Chief would run in.

The best tennis brands combine style and comfort for the utmost performance on the court. Unlike the best golf clothing ...

Adidas reported impressive preliminary fourth-quarter results, showing a 19% rise in revenue and a 5.2 percentage point ...

Adidas and Puma, two of Germany’s leading sportswear companies, are reportedly planning significant layoffs as they navigate ...

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, ...

German sportswear group Adidas has done better than expected after a strong final quarter. According to preliminary ...

Fourth quarter revenues at German sportswear brand Adidas increased by 19 percent, while in euro terms, the revenues grew 24 ...

Italian brand Macron has produced high-performance sportswear along with huge growth since being taken over in 2004.

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time in more than 30 years, ...