They found that not only is Gen-Z open to drinking non-alcoholic products, but they even deem the choice as 'cool.' And, according to Spence, the acceptability of low and non-alcoholic drinks is ...

The surgeon general’s call to arms about the link between drinking and cancer could strike at a fiscal lifeline for ...

Founders, experts, and bar directors offer their wisdom on how to curate a sophisticated lineup of non-alcoholic drinks for ...

Functional non-alcoholic spirits, aperitifs, alcohol-removed wines and non-alc beers. We tested 21 beverages. Here's what you ...

The report also shows non-alcoholic beverages appeal to mostly younger and middle-aged consumers, with a strong focus on health and wellness. That's in line with longer-term trends suggesting ...

Whip up one of these zero-proof concoctions for a delightful booze-free beverage.

Aedin Weisenberg, right, theorized that Gen Z was distracted enough by their phones and don’t need alcohol. James Keivom Her friend Beckett Asselin, 24, never drinks and has been hunting for ...

Damp January', and 'Sober Curious' movements, pub-goers have found a new method to reduce their alcohol consumption ...

Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for this, but experts point to a ...

Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic ...

Modern British drinks ... cocktail recipes,” explains 36-year-old Crawbuck. “That unearthed an interest in more niche spirits like absinthe.” Everett, also 36, says the younger Generation Z ...

For those dipping your toes in the ethanol-free waters, booze-free beverages await at a growing number of bars and ...