What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Co-branded emails offer a powerful way to increase your reach, build brand awareness, and tap into new audiences. By ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

Signal loss and privacy-first regulations are forcing a reckoning in adland – here’s how to get ahead of the game this year.

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Traditional marketing is losing its effectiveness in today’s digital-first world. With 1.4 billion pieces of content created ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...