We're loving eyelash serums right now, but how do we know which are worth buying? From Revitalash to GrandeLash, we've ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Using castor oil for hair is a good way to enhance growth, prevent dryness and boost shine. Discover the top 8 picks of 2025 ...

Beauty editors love RevitaLash: that's a pretty solid fact. I know someone who considers it to be one of her top five ...

From a $13 under-eye brightener to the $7 salve that healed my chapped, scabby lips, these stellar potions are worth the ...

Self-care is essential to building confidence maintaining mental health and expressing your authentic self For trans women focusing on self-care routines catering to unique needs can enhance their wel ...

After four days of celebrations in Mumbai, this beauty writer has uncovered the ultimate Indian wedding-ready makeup routine.

Cerave's anti-dandruff shampoo is a godsend for itchy scalps. It contains 1% pyrithione zinc to clear away flakes, plus ...

Professional Beauty London, the UK’s number-one destination for beauty and spa professionals is returning to ExCeL London on ...

IT’S not just your garden furniture that can take a battering during the current windy weather – your hair can too. But as ...