Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you ...

Self-care is essential to building confidence maintaining mental health and expressing your authentic self For trans women focusing on self-care routines catering to unique needs can enhance their wel ...

After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new ...

"You guys, I'm finally a lipstick girl. I've found The One. It's Revlon's Super Lustrous Glass Shine in Nude Illuminator — ...

Beauty is an intricate dance of colors and textures, and when it comes to makeup, the stakes are high. The wrong application ...

Reddit and TODAY editors share the hair, skin care and makeup products that start working instantly. Shop L'Oreal, Frownies, ...