EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can ...

Boohoo renames itself Debenhams in major revival of former department store brand - The Debenhams name dates back to 1778 ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers ...

Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.

Since acquiring the Debenhams brand in 2022, following the long-suffering department store chain’s administration, Boohoo ...

Fast fashion retailer Boohoo Group has changed its name to Debenhams, it confirmed on Tuesday, as it overhauls its business ...

UK online fashion retailer Boohoo said today that it was rebranding itself as Debenhams Group and also named Phil Ellis as ...