Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...

British online fast-fashion retailer Boohoo Group has unveiled plans to adopt the name Debenhams Group as part of its ...

Boohoo has announced that it is rebranding as Debenhams Group, having rescued the high street department store out of ...

Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer ...

Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...

Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers ...

Boohoo’s parent company has rebranded as Debenhams Group (PA ... by partnering with other brands so that customers will have more choice, alongside their own brand clothing. “I can see their future ...

Boohoo’s parent company has rebranded as Debenhams ... alongside their own brand clothing. “I can see their future potential as they evolve into fashion-led marketplaces and adopt a leaner ...