When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Korg, the revered Japanese audio brand with a history dating back to the 1960s, is best known for synthesizers, keyboards and ...

So, can a brand truly be your friend? Perhaps the answer lies not in the brand itself but in how it meets your emotional and ...

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been overlooked and commoditised to a valued part of consumers’ diets.

In line with the category’s rapid growth, New Zealand-based non-alcoholic brand AF Drinks Ltd. just announced a major investment from Convivialité Ventures, Pernod Ricard’s venture arm.

Plix, a leading global plant-based nutrition and personal care D2C brand, proudly announces the onboarding of Hardik Pandya ...

Farm Fresh Berhad has been crowned Malaysia’s number one dairy brand again, clinching its fourth consecutive platinum award ...