While NIL dominates the talk in college athletics, the performance energy brand C4 just made a huge NIL play for many college ...

NIL powerhouse brand C4 Energy has worked with major names in ... Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation ...

It is not often that the Oklahoma State Cowboys come searching for talent in my neck of the woods, but when they do it is typically for good reason. The Pokes ...

ensuring a strong connection with both the community and the University of Texas," he shared with Sports Illustrated. "C4 is an important partner to me and has supported me so much this year." ...

Sean Cooper, founder of C4 SportsPerformance and his C4 team will be playing in the Battle at the Beach 7v7 Tournament in Orange County.

NIL powerhouse brand C4 Energy has worked with major names in the college football space - from now-NFL stars CJ Stroud and Bijan Robinson to current draft prospects Cam Ward and Quinn Ewers ...