Looking for a nutritious way to start your day? These seven healthy cereal brands are packed will keep you fueled all morning ...

Shifting consumer preferences and niche competitors are weighing on large players in the category, according to the Honey ...

For the first time in its 100-year history, Kellogg’s is bringing together its cereal brands under a single marketing campaign focused on ‘real nourishment.’ The ‘for real’ campaign, featuring ...

Schemes allowing shoppers to fill up reusable containers with staples like pasta, rice, teabags and laundry detergents have ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

They were playing Trix at Kuemper Holy Spirit and St. Lawrence centers last Friday afternoon. Frosted Flakes, Honey Nut ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to ...