But while the Redskins ownership continues to defend the legitimacy of its name and logo, other major American brands have backed away from offensive mascots like the Frito Bandito, a ...

The Madison Metropolitan School District is in the process of updating mascot logos for its four largest public high schools, ...

Anthropomorphizing logos involves imbuing ... are designed to represent the company or its products in a friendly and approachable manner. The prevalence of cute mascots also reflects Japan ...