In the world of beauty, hair care products often come and go, but some manage to go viral and capture our attention for good ...

President Donald Trump signed an executive order Monday revoking the security clearance of 51 former intelligence officials ...

Curly hair has always held a reputation for being trickier to manage than straight hair. In fact, research by hair tool brand, Bellissima, specialists in curly hair, has found that it takes on ...

Some do it every day, others swear by once a week – but how often you should actually wash your hair is an age-old debate.

Interestingly, healthy hair can also take longer to dry. According to Hardges and Zeichner, a prolonged drying time may ...

Before even picking up that curling iron, make sure your hair is prepped with the best products (and also keep up that healthy lifestyle). It is key to prepping your hair with a heat protectant spray ...

BEAUTY enthusiasts will need to prepare to be blown away as Aldi has now revealed when its sell-out Ionic Hairdryer will be ...

New York cosmetology schools update curricula to include textured hair care, following a new law aimed at promoting ...

Three PureWow editors test the Pattern Beauty hair steamer and here’s why it’s a great hair tool for natural hair.

Bronde hair is everywhere in 2025, as seen on the likes of Taylor Swift, Ariana Grande, and Lily-Rose Depp. What is bronde ...

The business of authenticity, how brand founder Tracee Ellis Ross taps into the power of authentcity for Pattern Beauty.