Dell Introduces New Product Line Names
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...
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Dell introduces new PC branding: Meet the Dell, Dell Pro, and Dell Pro Max laptops
Instead, the first new consumer PCs to launch under the new naming convention will be the new Dell Plus laptops. Dell is ...
XPS, Inspiron & Co.: Dell kicks off its long-established brand names
Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the ...
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...
Say goodbye to Dell Latitude as company embraces AI era for business laptops with new simplified "Pro" name
Dell is launching a new range of AI-powered business laptops as it retires the iconic Latitude brand. First introduced in ...
Dell eliminates 32-year old Precision brand as it debuts Pro Max mobile workstation family
The first models in the new mobile workstation series are the Dell Pro Max 14 and Pro Max 16, designed for intensive ...