Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...

No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...

Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...