It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base. The channels are nothing but ways or outlets ...
This project analyzes the effectiveness of two different marketing strategies, A and B, using A/B testing techniques in Python. By conducting a hypothesis test on sales data from two groups of ...
By grouping similar customers together, we can tailor marketing strategies and create personalized customer experiences. In this project, we explore various customer segmentation techniques using ...