Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

A few decades ago, business cards, billboards, brochures, and newspapers were the main marketing methods. New and innovative ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Digital signage has become an invaluable tool to include in your marketing and communication arsenal. It can boost your ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

UPI now commands an overwhelming 83 per cent share of total payment volume in 2024, a substantial increase from 34 per cent ...

Generative AI in Testing Market size is expected to reach USD 351.4 Million by 2034, projected at a CAGR of 21.8% during ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

The Maha Kumbh Mela 2025 in Prayagraj, one of the world’s largest religious gatherings, has become a unique platform for ...