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Duracell is proud of being ‘Built Different’ given they are the only battery brand with Power Boost Ingredients™ inside. In a first for the racing series, Duracell will be sponsoring one of ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...

The brand said "the time is right" for first Super Bowl ad, following the introduction of its Duracell Scientist character ...

"Both Williams Racing and Duracell are ‘Built Different,’ embodying the belief that ‘good enough’ is never enough. "I’m particularly thrilled that our exclusive ‘Power Boost ...