FILA Announces Sponsorship of WTA Star Lulu Sun
FILA has proudly announced the signing of a new endorsement agreement with Lulu Sun, the rising tennis star from New Zealand. At just 23 years old, Sun has been recognized as the WTA Newcomer of the ...
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15 Best Tennis Clothing Brands to Serve Up Style
The best tennis brands combine style and comfort for the utmost performance on the court. Unlike the best golf clothing ...
Lululemon’s Cancelled Founder Scores Billions With Finnish Athleisure Venture
Five years ago, billionaire Chip Wilson bet big on Amer Sports, the parent company of such brands as Arc’teryx, Salomon and ...
Why activewear brands throw eye-watering money at tennis stars in an effort to boost sales
Nike and Adidas are neck-and-neck in the race to outfit the world’s best tennis players with eye-watering money being thrown ...
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On the front line of the tennis magazine wars
The issue appeared without fanfare at the 2017 US Open giftshop: a bright-red background offset an Impressionist yet ...