Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Discover essential tips and tricks to keep your makeup flawless during the summer heat, ensuring you look fresh all day long.

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Kylie Jenner's makeup line, Kylie Cosmetics, has released its first-ever powder foundation - the Natural Blur Powder Foundation. We put it to the test to see if it lives up to the hype ...

Aging gracefully is a common desire, and many of us invest in skincare and beauty routines to maintain a youthful appearance.