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Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

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Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

Google’s Local Guides program is an open-source project that ... “You can monetize your work as a Google local guide. There is a whole marketing space for that. Many businesses look for ...

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

Google launches Meridian, an open-source marketing tool using advanced modeling ... To help marketers use Meridian, Google has created a partner program with over 20 certified agencies.

Google is accepting applications for its Digital Business Marketing Apprenticeship and Project Management Apprenticeship ...