Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Businesses need digital marketing and e-commerce talent more than ever ... a positive impact on their career within six months² Check out all Google Career Certificates here. This program contains no ...

Businesses need digital marketing and e-commerce talent more than ever ... a positive impact on their career within six months² Check out all Google Career Certificates here. This program contains no ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Google is accepting applications for its Digital Business Marketing Apprenticeship and Project Management Apprenticeship ...

Google executives will share insights from data analytics to using AI tools at the American Home Furnishings Alliance ...