To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

Understanding the volatility of Basmati rice prices in the global market and its impact on Indian exporters and the economy.

India's 5% broken parboiled variety was quoted at $429-$435 per metric ton this week, unchanged from last week. Indian 5% ...

MUMBAI, BANGKOK AND BANGLADESH: Prices of rice shipped from top exporter India were steady at an 18-month low while Thai rates were also unchanged from last week, amid muted demand and rising supplies ...

Kenya has emerged as a threat to the Indian subcontinent’s exclusivity to basmati rice with farmers in the Ahero region of ...

India, the world's largest rice exporter, sustained its global rice trade volumes in 2024, with strategic shifts in export ...

Bachchan’s association with the brand highlights the brands' focus on strengthening its consumer engagement and presence in ...

The first consignment of 5,750 tonnes of non-basmati parboiled rice has arrived in the country from India. A ship (MV PHU THANH 36) carrying the rice reached at Mongla on Monday, said a Food Ministry ...

Pakistan has achieved a remarkable progress in rice exports during the first half of the current fiscal year, recording a 19% ...

This rice dish is made up of pudina, a herb known for its fragrance with the addition of spices. It’s a one-pot Indian recipe ...

With this partnership, KRBL aims to explore innovative campaigns that resonate deeply with consumers across age groups ...