‘I cried’ – LeBron James got emotional when rejecting eight-figure sum from Nike rival
Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...
From the archives: Kobe Bryant's podcast interview with HoopsHype
Kobe Bryant was a guest on The HoopsHype Podcast on June 2018, and he had a wide-ranging conversation with Alex Kennedy. They ...
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LeBron James joins Rafael Nadal and Will Smith as investor in E1 Series: Report
The boat racing league advertises itself as a mix of entertainment and environmental improvement efforts. The E1 Series' commitment to the creation of efficient all-electric watercraft along with its ...
'Randy's been his co-pilot for 22 years': Inside the life of LeBron James' fixer
As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...
Cooper Flagg is exceeding unfathomably high expectations
With a little more than a month to go in the regular season, the Wooden Award for college basketball's best player is Cooper ...
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The Super Vibrant Nike LeBron NXXT Gen “Viotech” Releases in February
The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...
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NBA Legend LeBron James reminisces turning down $10 million from Reebok at 18 years old says, 'I may have cried...', here's why
LeBron James, now synonymous with Nike and a billionaire athlete, recently revealed he almost signed with a different company ...
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Nike Zoom LeBron NXXT Genisus “Viotech” sneakers: First look, design details, and everything we know so far
The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a significant evolution in LeBron James' signature line, featuring vibrant ...