Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

He also called wearing a Cavaliers jersey a full circle moment ... while Max Strus scored 15 points off the bench. Meanwhile, LeBron James did his part for the Lakers with 23 points, four rebounds ...

In the top 5 list, four players repeat from last year. We've reached the second half of the NBA season with two teams comfortably leading their conferences. In the East, the Cleveland Cavaliers (36-7) ...

This week, the Kelce brothers, Travis and Jason, welcomed Akron’s own LeBron ... including James’ love of playing football, reminiscing about his time with the Cleveland Cavaliers and now ...

Neither LeBron James nor Bryce Harper attended Ohio State, but they’re both big Buckeyes football fans. Naturally, they’re ...

LeBron James turns 40 years old today. His birthday last year marked the point when he had played more years in the NBA than he hadn’t since being drafted out of high school as an 18-year-old.

31 (UPI) --LeBron James is now on the other ... I don't have to go nowhere before my career is over." James and the Lakers will host the Cavaliers (28-4) at 9 p.m. EST Tuesday at Crypto.com ...

The Cavs, however, lost the series 4-2. The LeBron James Family Foundation in the summer ... Since then, starting with 19 points against the New Jersey Nets on Jan. 6, 2007, he has scored at ...

LeBron James does it Monday in supernatural ... the Chicago Bulls, New Jersey Nets, Miami Heat and Cleveland Cavaliers. James decided to take his announcement away from traditional reporting ...