In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

This week in Germany the denim giant launched the Levi's Jeans Fit Guide powered by Amazon's Alexa technology. Through an interactive voice-driven questionnaire, Levi's aims to help consumers in ...

The overall comfort of American Eagle jeans, with its stretchy denim across all kinds of fit, is a home run. As sizing varies over Levi’s, you must try a few different sizes to find what works best.

Buying another pair in a different colour now.' 'I have always bought Levi’s and am very surprised that this jeans fit me right and did not hurt or slide down when you squat or bend down to wear your ...