From hats and t-shirts to flags and pins, the iconic red hats, in particular, were a constant sight among the crowds. These items typically included: Hats: "Make America Great Again" (MAGA ...

Comedian Marlon Wayans has once again ignited controversy online with his "Make America Laugh Again" hats, a provocative ...

Menswear influencer Derek Guy is unimpressed by what tech barons and the MAGA rank and file wore this weekend. “To be frank,” ...

Trump will enter the White House this time with a built-out merchandise operation and staffers with their own product lines.

USA TODAY reporters covered the historic events. They were inside the Capitol, walking the streets, at the White House and ...

This article is part three in a series by chief reporter Robert Mendick and photographer Julian Simmonds, who are on a road ...

Ahead of the inauguration, Washington D.C. streets were bustling with vendors selling a variety of Trump merchandise, ...

Vendors who might have sold Harris/Walz gear last fall were stationed along the line selling MAGA wear, and as the weather ...

There were pedicabs decked out in MAGA gear. There was Melania Trump’s hat. There was, implicit in all this action, an opening argument that echoed Trump’s inaugural speech, that a new era had arrived ...