Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

In other words: If it’s Mattel, it’s swell. That decades-old advertising slogan succinctly captures the brand promise of the sui generis American business that marks its 80th anniversary this ...

And that game happened to be another one of Mattel’s enduring brands — a colorful card game that has helped teach generations of kids how to count and match hues. “We saw a family playing ...

Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division ...

Mattel is continuing its ongoing 80th anniversary celebrations with the Toys As Art, Art Inspired By Toys: Mattel’s 80th ...

It’s a testament to the strength of the culture established by Mattel founders Ruth and Elliot Handler that the company’s most iconic products have never been more of a force in pop culture. “We are a ...