With numerous Mattel movies coming out over the next few years, avid admirers of the franchise can visit the group’s first ...

The Ferrari name is coming back to Mattel’s Hot Wheels line of toy cars. Announced at the Nuremberg International Toy Fair, ...

世界中で愛されるミニカーとスニーカーの代表格であり、アメリカンカルチャーを体現する2大ブランドが手を組んだ。ホットウィールとコンバースが、コラボレーションスニーカーを発表したのである。発売前日の2月20日、日本を代表するスニーカーショップのアトモス千 ...

Mattel has one very good reason to buy the new Hot Wheels Elite 64 Valkyrie: it features gull-wing doors! Sounds like the ...

Hot Wheels and Ferrari are joining forces after 10 years. Here is everything we know about their iconic collaboration.

Mattel ( NASDAQ: MAT) and Formula 1 ( FWONA) ( FWONK) announced a key multi-year licensing partnership last year that brings ...

Shares of Barbie and Fisher-Price maker Mattel have soared nearly 25% so far this, compared with a 4% gain for the S&P 500. Rival Hasbro—which owns popular toy brands like Trans ...

Mattel, which owns toy brands such as Barbie, Hot Wheels, Fisher-Price, etc., recently garnered worldwide attention after its ...

Hot Wheels has recreated a rally legend, which will be available to Red Line Club members soon! It's the most extreme and ...

Irish toy company HoloToyz has announced a new partnership with Mattel that will see the inclusion of Barbie and Hot Wheels ...

Dublin-based company HoloToyz will launch a range of AR-based products for Mattel's Barbie and Hot Wheels toy brands.

The relationship between Hot Wheels and Formula 1 is evidence of the continued explosion of interest in the category. Image: ...