An honest review of Glow Recipe’s New Watermelon Glow Niacinamide Dewy Flush, a natural-looking tint that gives you radiant, ...

Maybelline is a household brand in the cosmetic industry, giving consumers quality goods at affordable prices for decades.

As we age, our skin and features evolve, requiring a shift in our makeup routine to maintain a youthful appearance. Here are ...

Doechii’s intricate braids from the 2025 Grammys were among our favorites of the night. Stylist Malcolm Marquez used products ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

When it comes to choosing the perfect foundation for mature skin, the stakes are high. The right formula not only enhances ...

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

For mature skin, foundations with satin and dewy finishes are the ultimate allies in achieving a youthful, radiant complexion. By understanding the unique needs of mature skin and selecting products ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need ...

Strategic blush placement can significantly change your facial appearance; apply it high on the cheekbones and blend towards ...

Ditch the cakey look with these affordable foundations that moisturize and smooth for a flawless finish—starting at $5.