And since redecorating is a costly business, we don't want to invest in these, what can be called 'microtrends', that end up dating our home in as little as six months. Recent years have given ...

In 1960, Volkswagen shook up the car world with a full-page ad that had just two words on it: Think Small. It was a revolutionary idea—a call for the shrinking of perspective, ambition, and scale in ...

From socks and sandals (yes, really) to cowboy hats, these simple, subtle microtrends are about to be everywhere. So, get ahead of the curve with this rundown guide. There are trends of the ...

Blink-and-you’ll-miss-them microtrends are the backbone of TikTok fashion – these are the five that are everywhere on the app right now. Once upon a time, the only way to find fashion ...

When maximalism and hyperpop is as wrung out as it can possibly be, people not only become suspicious of those over-indulging in alternative styles, but tired, too. Remember 2022 and 2023, when ...

SINGAPORE: A new study by Meltwater, the global leader in media, social, and consumer intelligence, found that Labubu has topped the microtrends that swept Singapore in 2024. For those who aren ...

PopMart’s swift move to combat counterfeit merchandise highlighted the cultural importance of this phenomenon, underlining how microtrends can shape the market in powerful ways. Coined as ...