The freshman sensation may not have been playing in the ACC Championship Game, but he turned heads with his fit while on the ...

Under Armour has signed NIL deals with six college basketball players. Under Armour's first NIL cohort may be lacing up Nike ...

Madness is finally here, and the LSU Tigers women's basketball teams are ready to hit the court with some fresh new gear.

Each member of the Oregon men's basketball team will have some fresh new gear for the 2025 NCAA Tournament after receiving ...

The LSU women’s basketball team showed off of a special edition of Nike’s Kobe Bryant sneakers ahead of March Madness.

Atlanta and New York-based Eastside Gol f has also been given its own shot THE PLAYERS aesthetic, and the cult favorite brand ...

Nike is the overwhelming number one sponsor, repping half of all the men's teams and more than 54% of all women's teams. That ...

Rutgers basketball had Dylan Harper and Ace Bailey and missed the NCAA Tournament. Steve Pikiell and the athletic department ...

An inside look at how the Kentucky men’s basketball program transports team equipment for games away from Lexington.

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...