Incorporating cyber security into your digital marketing strategy is a proactive approach to maintaining brand integrity.

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Funke Akindele, a top Nigerian movie director has shared her marketing strategy for her movies, while giving fans hints at how to navigate their audience needs.

In today’s competitive digital world, IT companies must go beyond traditional marketing strategies to establish a strong ...

After all these years, email remains an effective method for businesses to reach their target audiences. There are ...

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

Everyshop has fallen into the abyss of irrelevance for most South African shoppers, with traffic lower than many niche online ...

Womenswear brand Club L London has promoted digital and trading director Dan Lorenson to the role of chief marketing officer.

A KC health marketing business is playing a key role for a national company that rolled up its acquisitions into a single ...

Xiaomi CEO Lei Jun has released a new WeChat emoticon package. The set features 16 uniquely designed emoticons, capturing the ...