Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Just in time for Valentine's Day, Sephora has a ton of curated sets of makeup, skin care and more that offer great deals on a ...

Milk Makeup recently announced the launch of their new product, the Watermelon Jelly Glow, on Instagram. It's a serum-based ...

Sephora has announced the premiere of its first global film, Beauty & Belonging. Directed by Anastasia Mikova, the film, ...

Sephora is a well-known beauty store that has been around for decades. It is a go-to destination for makeup enthusiasts and ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

As others back away from DEI initiatives, the retailer said its film “reaffirms its commitment to fostering a world of ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into ...

Anastasia Beverly Hills recently launched two products that will help with complexion blurring. Anastasia Beverly Hills is ...

Beauty retailer Sephora has unveiled an inaugural global documentary to shed light on the purpose of beauty and celebrate ...

Huda Beauty, a makeup brand founded by United States-based makeup artist Huda Kattan, unveiled a new cosmetic line inspired ...

Lunar New Year is just a few days away (this year, it falls on Wednesday, Jan. 29), and tons of brands have dropped capsules ...