Starbucks is betting its future on ceramic mugs
The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 ...
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Seattle Magazine on MSN12h
At Starbucks, Ceramic Mugs and Handwritten Notes
Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...
Starbucks is offering free refills — but there's a catch
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
Texas Public Radio14h
See you latte: Starbucks plans to cut 30% of its menu
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
QSR magazine13h
The Fix at Starbucks Had to Start with Mobile Ordering
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...
Starbucks is eliminating 30% of its menu
Starbucks is reducing its menu by one-third under CEO Brian Niccol, the latest of several changes the chain is making to ...
Starbucks latest changes as CEO commits to 'restore confidence' in coffee business
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks plans to make major menu changes
Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a ...
Starbucks Is Trimming 30% of Its Menu
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...