Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
Starbucks is banking on ‘mug hugs’ to get customers to hang around in store longer
Starbucks's new CEO Brian Niccols highlighted ceramic mugs as a key part of the business's turnaround.
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Names on cups, free refills and a condiment bar. What to know about Starbucks' new initiatives
Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...
Will Handwritten Names on Cups and Free Refills Actually Make Starbucks Better?
According to CNN, Starbucks baristas will soon return to hand-writing customers’ names in Sharpie on their cups, a practice ...
A top Starbucks analyst went on a stealthy mission to test the company’s vibe shift and saw three signs of tactical changes
A new push to make the stores more luxurious and inviting went into effect this week.
Starbucks Is Bringing Back the Perk Customers Love Most, and It All Starts Now
On Monday, Starbucks rolled out a number of changes designed to encourage guests to “stay awhile.” The biggest change is that ...