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The Michelin Man, the brand icon of Michelin Tires, was once an overweight, cigar-smoking beer drinker. The 115-year-old character is one of the world's oldest trademarks, and also one of its most ...
but keen drivers will know Michelin as one of the biggest names in the tire business. Ghostbusters fans will know the brand as the one that has a mascot similar to the Stay Puft Marshmallow Man ...
Pneumatic tires first came into existence in the 19th century, and were first fitted to an automobile by Andre Michelin in 1895, with mixed results. Over the next few decades, the technology ...