By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

A few decades ago, business cards, billboards, brochures, and newspapers were the main marketing methods. New and innovative ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations ...

Digital advertising is evolving in 2025 with increased focus on combating ad fraud, ensuring trust and transparency.

The digital world is buzzing with claims that SEO is dead, buried by the rise of AI. But the truth is more nuanced. AI hasn’t ...

They were from the College of Agricultural and Environmental Sciences (CAES), College of Engineering, Design, Art and ...

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

However, there is still a place for traditional marketing in modern society since all businesses are unique, and advertising products and services through mass media can effectively increase brand ...